ITMA is the International Tea Masters Association, and it's connected to teas because it's an organization that promotes and supports tea education worldwide. Basically, if you're interested in becoming a tea sommelier or learning more about tea in general, ITMA is a great resource. They offer online courses, certifications, and even events where you can learn from some of the best tea experts in the world. And of course, they also have a lot of resources for tea professionals who are already working in the industry. 

So whether you're just getting started with your tea journey or you're already a seasoned pro, ITMA is a great place to learn more about this fascinating beverage. Fun Fact: The Fraser brothers attended and is a part of this organization.